Rising Sun Jewelry Co.

It started when I realized I didn’t want to leave my authenticated strands of Elvis' hair in a drawer — or framed on a wall.

I had been entrusted with something rare and deeply meaningful. But it didn’t feel right for it to sit hidden away or simply be displayed from a distance. I wanted to carry it. To honor it. To wear it.

So I made a ring.

That one decision in 2024 became the foundation of Rising Sun Jewelry Co., founded in Alabama with a simple but powerful belief: meaningful pieces shouldn’t be stored away — they should be worn and lived in.

What began with authenticated Elvis hair evolved into heirloom-quality jewelry designed to preserve history, memory, and legacy. Today, Rising Sun Jewelry Co. specializes in:

• Elvis-inspired memorabilia jewelry
• Authenticated fabric from Elvis-owned clothing
• Concert-worn textile inclusions
• Memorial and custom heirloom keepsakes

Each piece is created with intention and respect for the story it carries. This is not mass-produced jewelry. Every design is story-driven and handcrafted to honor something personal — whether that’s a piece of music history or a family memory meant to be passed down for generations.

Authenticity and integrity matter deeply here. Memorabilia inclusions are sourced through trusted authentication partnerships to ensure transparency and preservation.

Rising Sun Jewelry Co. is an independently owned business founded by Kelsea Watson in 2024 and is not affiliated with any other company. When you work with Rising Sun Jewelry Co., you are working directly with the original Alabama-based brand built around authenticated memorabilia and heirloom inclusions.

This brand was born from a ring — and from the belief that meaningful things deserve to be worn, not tucked away.

Warm regards,
Kelsea Watson
Founder, Rising Sun Jewelry Co.